Goodman
Goodman is the largest industrial property group listed on the ASX with $A13.6 billion assets across 33 cities in 16 countries. They have good reason want to make their presence felt. They turned to us to design an environmental communications solution. Goodman’s mantra of doing ‘business outside the square’ led our creative for larger than life installations in key locations across the globe.
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Goodman
Thinking outside the square
Goodman is the largest industrial property group listed on the ASX with $A13.6 billion assets across 33 cities in 16 countries. They have good reason want to make their presence felt. They turned to us to design an environmental communications solution. Goodman’s mantra of doing ‘business outside the square’ led our creative for larger than life installations in key locations across the globe. Our approach is bold with immense visual impact. Working collaboratively with Goodman meant we could arrive at a powerful idea to creatively communicate the business’ purpose and values in an engaging and inspiring way.
Placemaking with presence
The modular installations are head-turning and sculptural. They have visual gravitas, setting up Goodman as a progressive business with substantial experience. All installations are modular and designed for re-use and transportation. Crucial to this international company, is that they work across language and borders. The designs suit diverse, global typologies and successfully communicate Goodman’s mantra of doing ‘business outside the square’.
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“The creative concept was bold and highly visible and completely different to anything the industry has seen before. The installations are an artistic and innovative way of communicating the brand, and the finished products are a feat of creativity and engineering.”
Alison Brink, Group General Manager, Marketing and Communications, Goodman
‘Kinetic Grasses’, installed in the UK and New Zealand. These use poles to create a visual fence. The sculptures delineate the site’s boundary and incorporate the Goodman logo, which is revealed on approach and dissolves as you pass.
‘Gateway’: Featured in Australia and also installed in China.
