Place
We create memorable brands for places and the people that make them. Bringing vision to iconic city-shaping projects, destinations and placemakers.
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Designing better Places
We create memorable brands for places and the people that make them. Bringing vision to iconic city-shaping projects, loved destinations and game-changing placemakers.
We work around the globe in all areas of place – spanning mixed use, residential, commercial, retail, leisure, culture, tourism, wellbeing, hotels and more.
We focus on innovation, effectiveness, originality and solutions that work for people. We deliver brands with a strong emphasis on sustainability, diversity and inclusion.
— We work to understand the vision and objectives of our client. This involves deep exploration of competitor, customer, cultural and company truths.
— We identify a unique point of difference. A story at the heart of the brand. Then define brand architecture and a succinct, resonant strategy and proposition.
— We bring the strategy to life by establishing a strong brand idea. Then demonstrate how it comes to life across touchpoints, presenting three ‘ways in’.
— We finalise the chosen brand idea designing a verbal and visual brand identity system. This can include tone of voice, brand world and development.
— We listen, refine and provide the final brand guidelines and toolkit, plus examples of the new brand coming to life. We onboard our client and their team.
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