Nine Entertainment Company
The new building connects television studios, radio broadcasters, historical print publications, digital sites and video streaming platforms under one roof. We’ve developed a bold graphic and signage system to activate the space.
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Nine Entertainment Company
Deconstructing an icon
Nine Entertainment Co needed to unite their new brands and staff together in one place following their landmark merger. For us, this was an opportunity to shape the future workplace of Australia’s largest media player. The new building connects television studios, radio broadcasters, historical print publications, digital sites and video streaming platforms under one roof. We’ve developed a bold graphic and signage system to activate the space, connecting staff to the building, each brand, each achievement and each other, helping create a proud, unified workplace.
Line and dot
Our design approach uses visual form to inspire navigational function. Inspired by Nine Entertainment Co’s original brand mark, we deconstructed their iconic logo to develop an elegant line and dot device. By playing with form, scale and materiality – the device is adapted to a wide range of visual and functional uses across the workplace: from floor-to-ceiling level identification, the construction of signage, the flexible magnetic tags on directory maps, to the design of simple pictograms and wayfinding.
Seamless integration
The environmental graphics are intended to be the primary driver of the workplace’s unified vision. By extending the line and dot motif to form a graphic device that is minimal and considered, yet iconic, the graphics are a seamless extension of the interior design. Along corridors, signage, lobbies and lifts – the bold graphic treatment reflects the gravitas of the new company, helping create a proud and unified working environment for the brands and people that are shaping the Australian media landscape, now and into the future.
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“A set of graphic guidelines specifying sizes, materiality, and considerations for choosing imagery help the client achieve visual consistency and allow them to unroll a rich and inspiring tapestry of their accomplishments.”
Carlo Giannasca, Managing Director, Frost*collective
