Qantas Headquarters
Qantas’ new Mascot HQ represents a significant change to the way the business has previously operated. Our integrated environmental signage system contributes to a connected and world-class work environment that aims to promote innovation and instil a sense of pride in its employees.
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Qantas Headquarters
A connected workplace
Qantas’ new Mascot HQ represents a significant change to the way the business has previously operated. The redevelopment of their office spaces saw a consolidation of seven disparate buildings into one campus comprising four buildings, connected and pulled together with an expansive glazed atrium. Our integrated environmental signage system contributes to a connected and world-class work environment that aims to promote innovation and instil a sense of pride in its employees.
Designing for staff wellbeing
Our signage and graphics strategy puts the user-experience at its core. The process was complex. We started by diving into the worker’s experience, looking at their needs and friction points. With this foundational understanding, we created concept designs for key sign types, staged detailed designs and produced documentation to align with the building works. The system is introduced from entry and continues throughout the campus and workplace floors across all four buildings.
A Journey
The signage includes large-scale, illuminated letterforms that identify campus buildings simply and elegantly. Based on the idea of a ‘journey’, forms are soft, organic and contemporary, with curved edges. We used an elegant and restrained materials palette together with illumination to create signage that literally shines like a beacon, guiding users around the building.
Aluminium frames encase frosted acrylic sheets, in-turn illuminated by a matrix of LEDs sitting below the surface.
