University of Wollongong
Armed with a clear visionary road map to take it to the top 1% of universities globally, we’ve worked with University of Wollongong (UOW) to reposition its brand as a leading, world class educational institution.
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University of Wollongong
Stands for purpose
Armed with a clear visionary road map to take it to the top 1% of universities globally, we’ve worked with University of Wollongong (UOW) to reposition its brand as a leading, world class educational institution. By reviewing the brand against goals set out in the university’s Strategic Plan, we’ve helped UOW effectively tackle market challenges and become a globally recognised university delivering agile thinkers, highly employable graduates and world-class research.
‘Purpose’ anchors strategic and creative frameworks
We focused on gaining an understanding of the complexity UOW represented to its audiences. We knew the brand needed to have a solid platform to communicate its impact on the world. One that could be translated into a design system that would forge a highly recognisable brand structure and hierarchy. We landed on the guiding light of, ‘Stands for Purpose.’
Respecting heritage. Embracing change.
The new brand has provided a solid platform to communicate UOW’s impact on the world, including an advertising campaign across cinema, TV, digital, press and outdoor late in 2016. The strategic process has delivered a clear road map for UOW to achieve its goal of leading an influential, innovative society. The new system optimises complex user journeys across; website, social media, print collateral, campus signage, buses and cars, corporate collateral, merchandise and UOW locations globally.
Playbook
In light of this brand recalibration and the opening of new campuses across the world, it was more important than ever that UOW had a consistent, compelling and recognisable brand experience, wherever in the world this may happen. So, when it came to capturing the design and strategy of the brand refresh, which provided UOW with a unified and consistent brand, a digital ‘Playbook’ was the right solution for an organisation of this size. Helping to unify all global campuses and provide a single source of truth for anything UOW brand, the UOW Playbook is a living, breathing digital experience for the future of UOW.
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“The refined crest and wordmark recapture the university’s prestigious heritage, while the flexible design system conveys the evolving spirit of a progressive, forward-thinking institution.”
Ant Donovan, Group Creative Director, Frost*collective
