Pollination

Incisive Imagination 
When it comes to climate change, businesses and governments are aware that big solutions are needed now, but they’re at a loss at how to achieve real, systemic change. Confused about how to move forward, they default to convention, inertia and anxiety. Pollination combines creative, big picture thinking with on-the-ground action. Its ability to combine law and policy with investment unlocks painful policy and enables profound change much greater than investment alone. As well as investing in systemic change, it also brings together brilliant minds to pollinate bold new ideas, drive capital flows and revolutionise our economies. With a team that often splits its time between the office and deploying capital in the field, Pollination lives its purpose. It needed an identity that impressed its ability to work both incisively and imaginatively. 

Working Together 
To communicate Pollination’s unique way of working, we developed an identity based on working collectively towards a net zero carbon emissions future. The graphic logo tells this story in a number of ways, alluding to time and the importance of continuous collaboration. A black and white colour palette highlights that climate change is not a grey area, while an intelligent yet dynamic brand voice serves up intellectual rigour and creative thinking in equal measures. A photography library champions the role Pollination plays at the centre of the climate change story, by taking an editorial, world-view approach to climate change topics. The duality of photography style – close-up details vs. ‘bigger picture’ images – captures Pollination’s ability to interrogate the problem in order to make informed decisions, as well as using its imagination to solve tomorrow’s problems with more than today’s solutions. 

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“The Frost* team showed total dedication and depth of understanding from the beginning. They nailed the brand strategy and went above and beyond to deliver an identity system we’re all proud of, with the added pressure of a tight time frame. It’s a true strategic and creative partnership that has set the business up for an exciting future.”

Kate Rayson, Marketing & Business Development Director, Pollination


“Frost used quality strategic thinking to deliver an identity that perfectly captures the purpose of our business. No frills, no jargon, just deep understanding faultlessly executed.”

Martijn Wilder AM, Founding Partner, Pollination


“Frost designed a brand that pushes us to where we need to be. They listened and challenged us, and the result is a dynamic brand that breaks conventions and ensures we stand apart now and in the future.”

Tony O’Sullivan, Founding Partner, Pollination