OzHarvest
In 2004 we helped create a brand strong enough to take on the world. Today, OzHarvest has delivered over 240m meals to people in need through 1,900 charities in Australia and has established models in New Zealand, the UK and South Africa.
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OzHarvest
Nourishing the world
In 2004 we helped create a brand strong enough to take on the world. Today, OzHarvest has delivered over 240m meals to people in need through 1,900 charities in Australia and has established models in New Zealand, the UK and South Africa. Ronni Kahn, through her incredible charity, has changed laws and changed the game. OzHarvest’s now-signature black and yellow palette, playful typography, witty icons, accessible language embody the charity’s spirit of fun and functionality.
A brand that speaks to everyone
Building a sustainable food culture is a big job and needs change at all levels of society; government, business, manufacturing, farmers, supermarkets, restaurants and households. We set to work with discovery sessions, interviews and a cultural landscape review to get under the skin of the ambition of OzHarvest and distil the brand personality and experience principles.
Education, awareness and shifting behaviour are key to OzHarvest’s success, so it was essential to create a distinctive and accessible visual identity to amplifies Ronni’s hopes and aspirations, and reflect the infectious enthusiasm, warmth and sharing of love that is core to the OzHarvest brand.
Annual Reports on vans
As a non-profit, OzHarvest is always looking for innovative ways of shifting behaviour and tackling the problem of food waste. All set to create a digital annual report online, we began refocusing our efforts to innovate and push the format and storytelling boundaries.
We began to think about OzHarvest’s role as a leader in sustainability and which assets we could play with to broaden its visibility while avoid printing an annual report. It’s greatest interface with its audience – it’s eye-catching black and yellow vans – were staring us in the face!
We quickly bagged the conventional, conservative approach to annual reports to put it on the vans, taking its story to the streets and spreading its message far and wide, particularly to those who know nothing about OzHarvest. Led by the creative strategy, ‘Driving the message home’, this literal vehicle for change delivered a new experience of the brand.
A deeper level of connection
We’ve helped OzHarvest create a robust and recognisable brand world, stemming from a clear purpose and strong identity. From its annual reports to events, supermarkets to its latest venture with Italian chef Massimo Bottura, our long-term partnership has enhanced people’s experience of the brand, offering a deeper level of understanding and connection.
The OzHarvest identity and annual report on a van has been recognised for innovation by awards institutions across the globe. We continue to partner with OzHarvest today. It’s a privilege to be part of the story of a brand that is driving the social and sustainability agenda.
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“The problems facing us are enormous. We must be truly and constantly innovative to tackle them and stay front of people’s minds.
“Repurposing and reshaping the way we do things is core to the OzHarvest ethos. We couldn’t think of a better way to tell our story than an annual report on our food rescue truck. It has become a roaming billboard for our achievements and a proud centrepiece for our events. Frost’s out of the box thinking is exactly why we love working with them.”
Ronni Kahn, CEO & Founder, OzHarvest
