Nere
As part of our ongoing relationship with Strand, we’re helping the destination for bags create the world’s most loved value travel brand. In a category where expectations and how people travel is rapidly changing, Nere’s purpose is to take us away and out of the everyday. Inspiring a whole new generation of consumers for the heritage brand to travel in style, their own way.
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Nere
Open to possibility
As part of our ongoing relationship with Strand, we’re helping the destination for bags create the world’s most loved value travel brand. In a category where expectations and how people travel is rapidly changing, Nere’s purpose is to take us away and out of the everyday. Inspiring a whole new generation of consumers for the heritage brand to travel in style, their own way.
Inspiring journeys
Nere is Strand’s own global brand luggage range, forecast to deliver 50% of Strand’s travel sales. The previous iteration of the brand, Flylite, was only known by Strand’s legacy customers. They came to us wanting to turn Flylite into a stand-alone brand they could push worldwide, attracting a much younger and more fashion-conscious consumer. Our solution, Nere, combining the words ‘near’ and ‘here’ with a circular graphic element in the wordmark referencing the origin point on a coordinate plane is bold, adventurous and confident. It inspires journeys and encourages us to share in a love of the anticipation of travel.
Summer 2024 campaign
For Spring 2024 we were asked to produce a strategy and creative direction for the first ever stand-alone brand campaign for Nere. The campaign needed to inspire and engage travellers, supporting the global launch of the new Bondi travel collection. Our 60 second campaign film, and smaller edits for digital channels, together with photography takes an agnostic approach to seasonality to service counter seasonal markets. It’s progressive creative direction truly embraces the brand’s values, expressing strength, style and the joyful spirit of exploration.
Image credit: Aisle 8
