Central Park Tower
Central Park Tower has been a Perth icon for over 25 years – the city’s tallest building. Right at the heart of commerce, dining, retail and transport. We’ve designed a wayfinding and signage system for the precinct to compliment the new lobby, boldly transformed by Woods Bagot architects. It transforms a disconnected and outdated ground floor into activated, easily navigated spaces designed for connection. A critical part of our system makes sense of four building entry points and a complicated lift system with four separate lobbies accessing different levels of the tower.
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Central Park Tower
Pattern language
Central Park Tower has been a Perth icon for over 25 years – the city’s tallest building. Right at the heart of commerce, dining, retail and transport. We’ve designed a wayfinding and signage system for the precinct to compliment the new lobby, boldly transformed by Woods Bagot architects. The work, including a new identity by Block Branding, is influenced by base building tangram geometry. It transforms a disconnected and outdated ground floor into activated, easily navigated spaces designed for connection. A critical part of our system makes sense of four building entry points and a complicated lift system with four separate lobbies accessing different levels of the tower.
Pattern language
Like the building identity and lobby, our system references tangrams, and the geometry of the Brian McKay artworks in the building. We used the isometric grid as the basis of the sign forms. This theme is used throughout our signage system, covering the lobby, exterior precinct, car park and end of trip facilities. We worked within the material palette chosen by Woods Bagot for seamless integration. Every element of the design helps people form connections.
Pride for the people
We identified five primary audiences, each with their own specific reason for using the building. Everyone from tenants and their guests to conference centre visitors, general public and third-party contractors. Our system needed to cater for these varying demands. We wanted people to feel a sense of pride in the quality of the spaces, advocate for the building and feel a welcoming sense of community.
Four corners
The external wayfinding challenge with the precinct is that it has four entry points. This makes circulation from the perimeter of the site to the lobby more complex and requires the careful positioning of wayfinding elements in the public realm. Once inside visitors are confronted by four lift cores arranged in a cruciform plan; a critical part of navigating Central Park tower is understanding that different floors are accessed using four different lift lobbies. We recommended installing four electronic lift directories in each corner of the building, to clearly direct people to the right core.
The wayfinding signs are designed with a black face and angled returns made of polished stainless steel. They feel premium and reference elements of the interior design.
