Yes? + Yes! = YES
The NSW Department of Communities and Justice needed a campaign to support the NSW Government’s Sexual Assault Strategy. We knew we needed to focus on how the campaign might solve some of the issues around consent in a positive and lasting way. The focus was to improve community education about consent. YES? + YES! = YES is a multi-faceted campaign designed to do just that.
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Yes? + Yes! = YES
Make no doubt
The NSW Department of Communities and Justice needed a campaign to support the NSW Government’s Sexual Assault Strategy. We knew we needed to focus on how the campaign might solve some of the issues around consent in a positive and lasting way. The focus was to improve community education about consent. YES? + YES! = YES is a multi-faceted campaign designed to do just that. With a shareable original film at its heart, alongside a high-impact outdoor poster series, the YES? + YES! = YES movement aims to take the grey out of consent, where YES? (asking) + YES! (enthusiastic consent) = YES (better sex).
Enthusiastic consent
For many, the status of mutual consent isn’t black and white. Our research and community consultation showed a simple ‘yes’ isn’t good enough — real consent comes from an enthusiastic ‘YES!’. YES? + YES! = YES reframes the conversation. We quickly discovered many people lack the right vocabulary to vocalise asking for or giving consent. What does consent look like? Sound like? Feel like? How do you ask? How can you give it? How can we make consent less open to interpretation without being awkward or clinical about it?
Make no doubt about it
We developed a series of phrases as part of a campaign that gives people a sexy, far less awkward script for requesting or giving an enthusiastic YES! The central element to this campaign is an original film directed by Hugh Stewart and hosted by Fairfax Journalist Jane Gilmore, featuring 30+ University of Technology Sydney (UTS) students of varying ethnicities, ages, groups, sexualities and genders.
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“The impact of sexual assault can be profound and long-lasting. It requires an integrated response that is not just focused on the crisis point of the system but also on early intervention and prevention. Modern sexual relationships are complex and we wanted to hear perspectives on consent from a diverse cross section of the community."
Pru Goward, Minister for the Prevention of Domestic Violence and Sexual Assault
