SHAWOOD
The campaign, which spans digital, brochure collateral, website, display panels and an advertising campaign, including out of home, print ads, radio, social media and digital displays, culminates in a campaign film that captures the pure joy of finding ‘The One’ at the end of a long and arduous search.
Get in touch
SHAWOOD
The one
We’ve created a campaign for the launch of leading home builder Sekisui House’s SHAWOOD prefabricated home and land packages. Our work positions the brand as not just another home to add to the comparison list, but one so considered, well-designed and engineered – that it could be the reason to stop the search. Like looking for love, you don’t always know what you’re looking for, but you know when you’ve found it.
Innovation over emotion
SHAWOOD had previously focused on its many industry-best features, life-enhancing innovations, and engineering ingenuity. But it had never told the story of how all of these features, innovations and ingenuity culminate in SHAWOOD being the one that ticks all the boxes, the one that’s thought of everything, the one that just feels right, and the one that you can’t get out of your mind, the one that lets you breathe easy.
Love at first sight
Buyers testified that when you walk inside a SHAWOOD home, you just know. It’s a moment of clarity and realisation. People are liberated from the quest of finding the perfect home. This led to the creative idea of ‘The One’. We knew our campaign needed to simply and confidently communicate to Australian home buyers that SHAWOOD is ‘The One’. The search is over.
A 360 campaign
The campaign, which spans digital, brochure collateral, website, display panels and an advertising campaign, including out of home, print ads, radio, social media and digital displays, culminates in a campaign film that captures the pure joy of finding ‘The One’ at the end of a long and arduous search. In a cluttered, noisy market dominated by competitors focused on promoting deals and haggling over individual features for bargain prices, we’ve garnered the right attention.
—
“We were impressed with the team’s positive approach and their understanding of our brand and vision. The campaign film was a key part of the strategy, which they produced seamlessly and with the utmost professionalism. We thoroughly enjoyed the collaborative process with Frost* and believe that Shawood ‘the one’ is one of the most exciting and innovative marketing campaigns that the property market has seen for some time.”
Chloe Mahon, Marketing Manager, NSW Home Building and The Hermitage, Sekisui House
Our creative approach deliberately aims to step outside of category norms with direct, simple messages, a monotone palette, a minimalist aesthetic and warmer, human photography.
