Nexba
We’ve developed an eye-catching new brand identity and packaging for Nexba, the award-winning naturally sugar free Australian soft drink brand. Helping them launch a new range into Woolworths, secure new listings and deliver a 20% uplift on sales targets.
Get in touch
Nexba
Making a splash
We’ve developed an eye-catching new brand identity and packaging for Nexba, the award-winning naturally sugar free Australian soft drink brand. Helping them launch a new range into Woolworths, secure new listings and deliver a 20% uplift on sales targets. The brand, which includes soft drinks, ice teas and sparkling infusions, came to us wanting a solution to address a lack of traction in market. In a very short time frame the rebrand has increased the stakes for Nexba.
The back story
The Nexba story began on a Mexican beach when young Aussie Drew Bilbe was inspired to create a natural low-calorie iced tea based on the home-made iced tea he was drinking on holiday. On returning to Sydney, Drew began working with fellow entrepreneur Troy Douglas to create a range of healthy drinks. Well ahead of the low sugar movement, the range began with naturally sugar free ice teas and sparkling infusions. The next big idea was to launch a sparkling waters range, still naturally sugar free, but full of flavour and more exciting than existing 'hint of' style waters.
Refreshing
The new range was an opportunity to refresh the brand. Having grown quickly and organically over the first two years, the Nexba packaging design was disjointed and lacked consistency. Nexba needed an evolved identity and packaging that would attract first-time buyers in the crowded drinks category, while highlighting the naturally sugar free benefits of the products.
–
“We had made design decisions based on gut in the past, and we didn’t want to make that mistake again. This time, we needed wow factor. People are now buying into the sugar-free messaging faster than ever before. The Frost* team did a great job. Sales are exceeding our expectations and we’re performing well against our biggest comparable competitor in Woolworths, even though they’ve spent a substantial amount on marketing.”
Drew Bilbe, Co-Founder & CEO, Nexba
