Eco Outdoor
Tasked to help set the foundations for their global growth, we developed a brand strategy that positions the business as integral partners for architects and suppliers.
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Eco Outdoor
Inspired by nature
Eco Outdoor collaborate with the world’s best architects on jaw-dropping projects around the world, supplying them with innovative and unique natural exterior surface treatments. Tasked to help set the foundations for their global growth, we developed a brand strategy that positions the business as integral partners for architects and suppliers. Our creative solution celebrates the imperfections and textural richness that can only be found in nature.
Harnessing the beauty of raw materials
Eco Outdoor are market leaders, supplying specialist premium exterior surface treatments and outdoor furniture for residential and commercial projects. They’re committed to natural and considered design solutions and they source, buy and develop a truly unique product range. With origins in the landscape design and the construction sector, they understand the importance of technical support, and extensively test their products. We needed to refresh the Eco Outdoor brand identity to position the business as more than just an outdoor furniture and exterior surfaces supplier. The new brand needed to hero their understanding in the aesthetics of stone, wood and ceramics and knowledge on how each material performs.
Inspired by the wonder of nature
During stakeholder interviews we learnt Eco Outdoor’s purpose - to craft spaces with soul through inspirational architectural surfaces. The materials they work with immediately add character and distinction to any space. The materials, texture and imperfections give them a patina that gets better with age, and they collaborate with specifiers to help bring their projects to life. It was clear materiality and process are key factors in Eco Outdoor’s offer. This led to the strategic idea of ‘Inspired by the wonder of nature’. This concept focuses on the crafting and curating of exceptional architectural surfaces, celebrating the imperfections and textural richness that can only be found in nature. It's about working with nature, not against it, and valuing the wonder that’s brought to truly inspiring spaces and places by natural products.
Landing an ownable logo
Eco Outdoor had always struggled with using their longform logo, particularly in digital environments. One of the first elements we developed was a shortform logo. We found simply ‘Eco’ wouldn’t be an appropriate describer, so we landed on ‘eo’ as a symbol Eco Outdoor could own. The primary colour palette includes shades designed to give Eco Outdoor a fresh, sophisticated and striking feel. A typeface was chosen for its architectural qualities, the sharp lines conjuring carved stone.
An influential catalogue
We redesigned the Eco Outdoor catalogue as a design-led newspaper, highlighting the brand's outdoor furniture collection through impressive large-scale photography, stand-out type and evocative copy. Seeking to embed moments of discovery, this print piece also includes bold inserts featuring pull quotes from the publication’s articles and emphasises the brand’s partnerships with notable designers including Tom Fereday and Sibella Court. This 10,000-run print publication is set to launch the new brand with impact.
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“We loved working with Frost*collective on our recent rebrand project. They took a rigorous approach to understanding our business and our brand and developing a brand strategy before we looked at creative output. The team is friendly and down to earth and of course incredibly creative. They pushed us out of our comfort zone, and we went to places we wouldn’t have ended up without them. This rebrand came at a time of growth and expansion and we felt we were in very good hands.”
Nikou Azimzadeh, Head of Brand, Eco Outdoor
