Darling Park
Frost* were engaged to share the vision of GPT and architects Henning Larsen for this ambitious project. Creating a brand, campaign and display suite that prompts discovery at every turn–using natural history-inspired illustration, a guidebook-inspired design system and descriptive storytelling to reveal a diversity of experiences.
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Darling Park
Human nature
An “insane idea”. That’s how architect Viggo Haremst describes the revitalisation of Darling Park. “There are very few times in life where you come into contact with a project that can change a city.” And that it will. Building over a six-lane freeway to reconnect Sydney’s CBD with the harbour. Realising an iconic workplace of the future. Bringing people and nature together in the city’s largest new urban park.
Human Nature
Frost* were engaged to share the vision of GPT and architects Henning Larsen for this ambitious project. Our brand idea, ‘Human Nature’, came from a post-pandemic insight—that people feel a deep need to reconnect to nature and each other. Darling Park will restore nature to the city, enabling people to get up close to harbour, park and civic environments on a human scale.
A habitat to be explored
Working with Illustrator Adam Simpson, we set about presenting Darling Park as a rich and layered habitat to be explored. Creating a brand, campaign and display suite that prompts discovery at every turn–using natural history inspired illustration, a guidebook inspired design system and descriptive storytelling to reveal a diversity of experiences. Inviting the thousands who will visit every day to uncover a deeper truth—that we’re better humans when we’re in nature. Which is actually a pretty simple, rather timeless idea.
