ACON NSW HIV Testing Week
The new film we’ve made with ACON to promote their aTEST rapid testing sites during HIV Testing Week has reached 1.25 million people. We enlisted the drag queen talent Maxi Shield to take viewers through a high-camp version of a sexual health check-up. It shows how quick and easy the tests are in a fun and functional way. Part of the ongoing ‘Ending HIV’ campaign, this instalment focuses on raising awareness on how important and easy testing at the fast, free and confidential aTEST sites is.
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ACON NSW HIV Testing Week
Sexual health gets cheeky
The new film we’ve made with ACON to promote their aTEST rapid testing sites during HIV Testing Week has reached 1.25 million people. We enlisted the drag queen talent Maxi Shield to take viewers through a high-camp version of a sexual health check-up. It shows how quick and easy the tests are in a fun and functional way. Part of the ongoing ‘Ending HIV’ campaign, this instalment focuses on raising awareness on how important and easy testing at the fast, free and confidential aTEST sites is.
aTEST
aTEST is NSW’s most popular community-based testing service that offers rapid HIV and STI testing for guys who like guys with locations in Darlinghurst, Surry Hills, Newtown and Kings Cross. Response from the community on the ‘Ending HIV’ facebook page has been overwhelmingly positive. View the post and the comments here.
A winning equation
To launch the ‘Ending HIV’ initiative in 2013 we introduced an equation. Test more + treat early + stay safe = ending HIV. This step-by-step strategy has led the execution of a tightly managed and carefully timed set of messages. The campaign uses targeted outdoor media, digital ads, social media, press, posters and tactical executions.
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Director: Hugh Stewart
Producer: Rachel Knepfer
